Getting calls to your business is still one of the top ways you gain business and get new clients. While social media and websites allow people to contact you through forms or book appointments online, sometimes it’s just easier for them to give you a call. With so many calls coming in for your business, you’ll want to know where they’re coming from, how the phone calls were handled, and what changes need to be made based on all your phone call stats. That’s where call tracking comes in.

Here’s 5 reasons you should consider adding call tracking to your marketing strategy:

Track Your ROI

ROI, or return on investment, is how much money you have invested into something versus how much you gained or lost. Having a good ROI for your business is very important. You may be using many different types of marketing strategies, including traditional and digital, so you’ll want to know which ones have the best ROI for your business. Call tracking can help you understand not only your overall ROI, but also your ROI for each strategy you’re using.

Find Your Peak Call Hours

With tracking each call that comes in, you’ll be able to compile stats to help better your business. One way is through finding which days and hours are your peak call times. Maybe you’ll find that Friday afternoons are way busier than Monday mornings. Whatever your stats are, you’ll be able to better schedule you and your staff's time according to your peak call days and hours.

Valuable Information

Call tracking allows you to gain all kinds of valuable information that you might have never thought of. You’ll see how long the call was, the number of calls you received, the location of the caller, and much more. With call recordings, you can listen back to calls that you or your staff have taken. This will allow you to see if there are patterns in why people are calling or if there are similar questions people ask that can be addressed on your website instead.

Compare and Contrast

As stated above, with call tracking you can track your ROI for each marketing strategy you’re using. For example, you can have a unique tracking number for your PPC campaigns that only appears on your website when someone lands on it from clicking your ad. You can even use unique tracking numbers in traditional marketing ads too. By doing this, you can compare and contrast each of your marketing strategies to see which has the best ROI.

Improve Customer Interaction

Another great feature of call tracking and recording is the ability to see how your staff are handling calls. By listening to the call recordings, you can decide which of your staff is doing a good job handling customers or clients over the phone, and which may need some more training or help with handling calls. As a small business, having great customer service can be a big reason customers return or tell others about your business.

There are so many reasons call tracking can be beneficial to your business. If you’re looking to learn more or want to start tracking your calls today, reach out to us at Quantifi Media! We offer FREE consultations and can help you with all your digital marketing needs.