Did you know that digital marketing experts estimate that the average American consumer sees between 4,000 and 10,000 ads a day? When people are seeing this many ads it can be almost impossible to get your message to consumers to stick out. Marketing can get lost in a sea of ads that most consumers are ignoring. This requires marketers to get creative and find outlets that their consumers are responsive to. Personalized marketing is one way to gain more traction on your advertising. 

You may think that personalization is adding someone’s name to the subject line of an email, but it’s advanced to far more than that in recent years. 

What is personalized marketing? 

Personalization involves catering an individualized marketing strategy to consumers through data collection. Collecting information and being able to properly analyze the needs of your consumer demographic allows for a more personalized marketing experience.

Learning about your consumers interests and behaviors can help you create a specialized message for your target audience. Personalization also allows you to make the shopping experience easier for your consumers. Personalization offers you an outlet to get creative and target specific people. It also enables your company to save money by targeting consumers you know are likely to purchase your products. 

Why is it important? 

Does personalization actually matter? In today's age most companies are using personalization to their advantage. Consumers expect to be catered to when they come to your website. It’s nice to see that a company is making recommendations based on what your consumers like.

If you aren’t using personalization you’re missing out on the connection that you could be making with your consumers. 91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations. Personalization gives a sense of credibility when it comes to purchases. 

We know that a lot of the decisions we make are based on our emotions or impulses. Individualized marketing plays into those emotions. If a consumer feels heard and cared for, they are more likely to make a purchase that makes them feel good! 

The sooner you start with personalization, the sooner your customers can feel seen! Quantifi Media can help start personalizing your marketing. Contact us at (570) 620-6350 to schedule a FREE consultation!