In the world of advertising many of us know about the coveted pay per click ads. But there is a new contender on the scene from Google called Local Services ads.

Local Services ads and pay per click ads are similar but both focus on different goals. For example, pay per click ads are on Google and other search engines and you pay each time someone clicks on your ad. Pay per click ads are a great way to drive traffic, sales, and inquiries about your business from your target audience. 

Pay per click ads have their advantages, including:

• You can have them set up on different search engines
• You can start receiving clicks on your ads right away
• They can be easily measured and tracked to make sure they are reaching your goals 
• You pick how much you pay and when your ads run
• It is easy to adjust your target audience 

While pay per click ads are still a great way to advertise your business, Local Services ads are a new way to get leads. Local Services ads work differently than pay per click ads, as instead of paying each time someone clicks on your ad you only pay when you get a lead from your ad that is related to your business or services. These leads can come in two forms: either a phone call or a message through your ad. They are a great way to get leads from those in your area.

Local Services ads have their advantages, including:

• Pay only for leads related to your business and the services you offer
• Connect with potential customers who are searching for services you provide and are most likely to book
• Get seen at the top of Google
• Use the mobile app to communicate with customers at any time
• Build trust with the Google Guarantee or Google Screened 
• Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest

But who can run Local Services ads?

Right now, only certain businesses can run Local Services ads. They include lawyers, electricians, tax services, carpenters, and many more. You can check the full list out here or check your eligibility on Google’s support page. Although it is only available for select businesses, we are confident that it will continue to expand in the future.

Local Services ads are the next best way to get leads for your business! Want to learn more about Local Services ads and see if you are eligible? Call us today at (570) 620-6350 or schedule a FREE consultation online with us here!