When it comes to social media, making sure your social media accounts for your business are set up and running properly is extremely important. One little mishap, problem, or confusion can quickly turn people off if they cannot get the information they are looking for. 

Not only that, but the world of social media is growing everyday! A study from Statista in January of 2021 found that Facebook has 2.74 billion monthly active users, with Youtube and Instagram following closely behind. In 2019 and 2020 people worldwide on average were on social media for 145 minutes per day. This means that every time you post on social media there is a chance lots of people are going to see it. That is why it is so important that you follow our social media audit list to make sure your social media accounts are looking and running great!

Social Media Audit:

• Make sure all your profiles are the same name or username across social media channels, as doing this will make sure your profiles are easy to find if someone is searching for your business.
• Use the same profile picture across all social media platforms so that people can quickly identify your business.
• Make sure your bio properly explains your business - keep it short, sweet, and to the point.
• Make sure your posts have a consistent color branding and aesthetic - follow your logo colors and complementary colors, and use the same fonts.
• When you post, follow the 80/20 rule.
• Check that the link in your bio is correct and up to date - linking to your website is the best way to go.
• Add your social media profiles to your website, or if you have done that make sure they are going to the correct place.
• You can also embed your social media feeds into your website, so that people on your website can see what you are up to on social media.
• Always post high quality photos and videos - make sure they are not pixelated or unclear, as that is a quick way to turn people off.
• Make sure to respond to messages and comments you receive in a timely manner - people who have questions about your business will really appreciate quick and friendly responses.
• Track your analytics and check out your insights to see how your posts are performing - figure out the best time and days to be posting, and what types of posts do the best.
• Make sure to add relevant hashtags to your posts and tag the location if you can - this will make it easier for people outside of your followers to find your business.
• Save time by using content syndication to get the most out of your social media posts.
• And stay on top of the trends, here are the top 5 for 2021.

If you follow the steps above for our social media audit, posting and growing on social media will be a breeze! 

Need help with your social media accounts for your business? Quantifi Media can help you with that, as well as with other digital marketing solutions. Contact us at (570) 620-6350 to schedule a free consultation today!